Automotive and Heavy Duty Manufacturers

Our direct connection with automotive and heavy duty manufacturers has given Sound Press the opportunity to help market top-selling brands all over North America.  Sound Press helps manufacturers sell more with distributors by optimizing brand and digital strategy, websites, eCommerce platforms, social media, and marketing assets.

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How Sound Press Supports Automotive and Heavy Duty Manufacturers

Sound Press helps automotive and heavy duty manufacturers grow their brands, increase sell-through, and strengthen distributor relationships by making their products easier to buy, easier to promote, and more visible across the aftermarket.

Here’s how we do it:

  • Outsourced Marketing at Scale
    Sound Press provides outsourced marketing services in partnership with distributors across North America, extending your brand reach without adding internal workload.  We may be working with your brands already helping distributors sell more of your products.
  • Brand & Product Promotion Inside E-Commerce Platforms
    We actively promote your brands and products within distributor B2B and B2C e-commerce systems, where buying decisions actually happen.
  • Digitization & E-Commerce Enablement
    For targeted buyer visibility, Sound Press helps ensure your products, specials, and programs are fully digitized, and optimized for modern e-commerce environments. This may mean loading products into an e-commerce environment, creating specials flyers that feature your brands and products, promotional assets and building digital campaigns and email marketing to promote manufacturer brands. Sellers need tracking to know what’s moving, and Sound Press helps with reporting and analytics around e-commerce sales.
  • Distributor Advocacy & Incentive Programs
    Sound Press builds advocacy for manufacturer brands through incentive and rewards programs, turning distributor teams into an extended “boots-on-the-ground” sales force at the warehouse level.

The result? Stronger distributor relationships, higher product visibility, improved digital performance, and increased sell-through.  We equip manufacturers to be “easy to do business with” in all their distributor relationships.

See Work Examples:

Product Promotion

Sound Press builds flyers to promote product specials. Sometimes these are seasonal, or product focused, or a certain manufacturer line.  Sound Press works with manufacturers on behalf of distributors to get content, images, product photos, and other brand assets to build these out. Promotional graphics may appear in public websites, in ecommerce sites, used in mass email campaigns, and be prepared as downloadable PDFs as well.

Specials Flyers for Automotive and Heavy Duty Manufacturers

Retained Monthly Marketing

Sound Press serves automotive and heavy-duty manufacturers through a retained monthly marketing model that drives results and is built for consistency and clarity of the brand. We operate as an extension of your marketing efforts, providing strategic planning, creative design, content development, digital advertising, website and e-commerce optimization, marketing automation, and ongoing performance reporting. With deep industry knowledge and a focus on supporting distributor and dealer networks, our monthly services strengthen brand presence, generate demand, and maintain alignment across all marketing channels throughout the year.

Build and Promote Specials

Sound Press builds and promotes manufacturer specials that are designed to drive action across distributor and dealer networks. We handle the full process. From creating compelling promotional assets and messaging to deploying campaigns across email, digital advertising, landing pages, and sales tools. Each special is supported by clear calls to action, consistent branding, and performance tracking to ensure maximum visibility and measurable results.

Track B2B Sales

Sound Press tracks B2B sales performance to help automotive and heavy duty manufacturers recognize what’s working and where opportunities exist across their distribution and dealer channels. We connect marketing activity to real sales data by monitoring leads, conversions, order activity, and campaign-driven revenue. Through dashboards, reporting, and ongoing analysis, we provide clear visibility into ROI, promotion effectiveness, and channel performance that allows manufacturers to make data-backed decisions and continuously optimize their marketing efforts.

Non-app Catalog Services

Sound Press provides non-application catalog services that help automotive and heavy-duty manufacturers present product information clearly and consistently across sales and marketing channels. We organize, design, and maintain digital and print catalogs that highlight product features, specifications, and value propositions without relying on vehicle fitment data. These catalogs are built to support sales teams, distributors, and dealers, making it easier to showcase product offerings, promote specials, and ensure accurate, up-to-date information is always available.

Skyward Automotive Products

Skyward Automotive Products case study

Skyward Automotive Products was founded in October of 2016 and supplies the top ecommerce companies in North America and over 100 domestic and international distributors. They also sell products to a select number of US manufacturers and Distributors under private label programs. Skyward sells products for multiple product categories, offers over 16,000 SKUs, and as their slogan states, seeks to sell “Premium Products for Less”.

Dynamat

Dynamat

One of our primary initiatives for 2021 was to revamp our digital presence.  The foundation of this started with our website.  When we were looking for the right partner to assist us in this process, we concluded, rather quickly, that Sound Press had the right approach and experience.  They took the time to learn our business, understand our vision and work with us to deliver a website that showed the various breadth and capabilities of our company.  Throughout the entire process, they were very organized and communicative and challenged us, in the spirit of partnership.  We are quite pleased with the outcome of this engagement and would highly recommend SoundPress for your marketing needs. — Mike Good, President, Dynamat

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