Skyward Automotive Products case study


Skyward Automotive Products, founded in October of 2016, supplies the top eCommerce companies in North America and over 100 domestic and international distributors. They also sell products to a select number of US manufacturers and Distributors under private label programs. Skyward sells products for multiple product categories, offers over 16,000 SKUs, and as their slogan states, seeks to sell “Premium Products for Less”.

Skyward Automotive Products, the makers of the SKP brand of aftermarket automotive products, came to Sound Press with an outdated website and a need to boost their digital marketing efforts. Sound Press took on the challenge, working directly with their president and marketing director to craft a website that would clearly communicate their value as a manufacturer and help customers find what they need quickly on their website.

The greatest need for the website was to find a way to clearly communicate their product categories and offerings to their customers and create a better SEO footprint for potential customers to find them online. The old website lacked product categories and related images to help market the SKP brand of products online. Sound Press worked closely with the Skyward team to obtain high-resolution product images to feature throughout the site. Additionally, the Sound Press team helped create a content strategy for the site that would ensure their target customers could find them online easily as well as find in-depth product data on their site quickly and effectively.

The website was built on the WordPress platform which is ideal for companies that need to be well-equipped to keep up with SEO best practices. The website also featured a link to Skyward’s product catalog, allowing users to shop online for products and contact a representative to make a purchase.

Sound Press designed not only an aesthetically pleasing website but one that will support Skyward for many years to come.