WHI’s Nexpart ecommerce portal is an invaluable B2B tool that allows automotive warehouse distributors to market and sell their non-application products to wholesale customers. WHI has built a substantial system that offers many tools and functionalities to help sell regular specials and new product lines and offerings. WHI/Nexpart also offers a B2C integration that Sound Press has implemented for many e-tailers called OrderLink and CatLink for data, inventory, and integrated order processing.
Sound Press has worked alongside WHI since 2004 to offer professional services for the MyItems catalog as well as our own proprietary “Hometab” B2B ecommerce website platform. Being experts in the WHI Nexpart system allows us to support your business and make the most out of the platform to increase sales and grow your business.
Like any tool at your disposal, it’s important to know the full scope and offering so that you can take advantage and utilize every chance you can to grow your business and increase sales. Some of the tools included within WHI’s Nexpart platform include:
1 – Hometab eCommerce website – Sound Press’ proprietary B2B ecommerce platform within Nexpart has multiple ways to display and sell non-application products such as chemicals, shop supplies, tools, and more.
2 – My Items catalog – WHI’s non-application parts catalog allows you to sell your chemicals and shop supplies, showing full product data, descriptions, pricing, pack quantity and many other data points.
3 – My Items Favorites – One of the tools available in My Items is the “Favorites” tab that is available per user to save regularly ordered items into a quick-access list.
4 – My Items Specials – Another invaluable tool available in My Items is the “Specials” tab. Whether you are running quarterly or monthly specials, all of these can be listed and displayed in the My Items specials tab.
5 – Nexpart Messaging – Nexpart offers a simple but effective messaging tool inside of the platform that allows messaging to be seen by users when they log into their accounts. Messages can be silenced after their initial viewing of the message if users choose or will continue to display enabling consistent marketing on the platform.
6 – ACDelco promotions – For CONNECTION account, the “Promotions” functional allows distributors to build out their own promotions for users to track spending and gain rewards or discounts toward future purchases. The non-application tool is called The Market for Connection users.
7 – Header Banners – Nexpart offers a space in the header of your login to display a small banner that can link to a URL out side of the platform. Use this to showcase regular specials or promotions.
8 – Customer Type Marketing – Different customer types have different needs. Ensure that you are targeting your marketing language and specials to each customer type; whether jobber, fleet, dealership or repair shop. One size doesn’t fit all in the automotive market.
9 – Email Capture & Marketing – WHI does not demand end-users to input their email address to utilize a distributor’s Nexpart account. Through Sound Press’ proprietary Hometab B2B ecommerce platform, distributors have the option to capture email addresses which are vital to building a solid list for email marketing endeavors.
Take advantage of all these features and options, many of which are free and included with your account, and don’t miss out on the powerful business-building tools that Nexpart offers.