Who is at the Table?

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The Sound Press team does a fair amount of strategic planning. And given that some of this planning certainly involves $MM we need to do our best due diligence to get it right. Who are we working with in all this? Well, that’s a good question about who is at the table.

Ideally, as we are invited to a seat at the table, we have some C-Suite executives. While company structures differentiate of course, when we talk about 6-7 figure projects, we usually have a C-Suite executive involved. Especially where the hope and expectation is that such initiatives will yield 7 figures plus profit margins.

There are different project planning stages with different individuals, but generally, around the table through the course of a project, we have a Project Manager, or COO, a finance person or CFO, a product manager where applicable, a sales manager or head of sales, an IT relationship such as an IT Manager/Director, or CTO, and a GM or owner or CEO/President. And it’s true, we often see a highly paid consultant in some special discipline involved.

Our goal is to always meet or exceed expectations, but that doesn’t happen by luck or accident. In fact, one business scenario we often see is the “tipping point to profitability” – for example – that place where either a SKU count offering or a marketing investment trends out the ROI positivity leadership is looking for.

Consider who has a seat at your table. The combination of financial backing, goal and vision backing, approvals, and more are often so unique for each company. Find the most efficacious pathway for your business to grow that machines your company’s culture, processes, structure, and vision.

What Distributors are doing right

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