When an established automotive warehouse distributor approached us to enhance their selling and marketing options inside of Nexpart, they were primarily focused on how they could pivot to selling their automotive paints and body supplies to professional body shops and mechanics. Although they had strong sales in automotive chemicals and shop supplies, they were still heavily dependent on traditional sales channels for paint and body supplies, which made scaling their e-commerce sales difficult.
Our goal was to build a Hometab B2B e-commerce website that not only was able to market their paint and body products in an elegant manner but also simplify their online buying process. We began by thoroughly analyzing their top-selling paint and body supplies among their current customer types.
We customized a Hometab B2B website that allowed them to offer dynamic pricing for different clients and streamline e-commerce ordering. This approach enabled them to sell more paints and body supplies online and increase their online marketing and online sales.
