NW Drive Train Case Study


North West Drive Train (NW Drive Train) is one of the largest hydraulic rebuilders in the Houston TX metro area. Family-owned and operated since 1993, NW Drive Train is a one-stop shop for heavy-duty truck parts and also builds custom drive shafts, transmissions, and differentials.

NW Drive Train approached Sound Press needing digital marketing assistance to help grow their business. The most immediate areas of need were with their B2C eCommerce website and email marketing. Their existing eCommerce website was a good platform and starting point for online marketing but it needed more targeted landing pages for product categories and customer types to help increase and diversify their marketing efforts. Additionally, most of the products on the website needed product images.

Sound Press worked with the NW Drive Train marketing team on monthly and bi-monthly calls to address the marketing needs and implement a strategy to accomplish their digital marketing goals. Sound Press was able to create multiple landing pages with content curated towards specific customer types as well as more specific product category landing pages. Sound Press also implemented email marketing campaigns for each new landing page that targeted customers such as municipalities and fleets.

Sound Press was able to help increase the website traffic and conversions and help NW Drive Train grow its business and increase sales.