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Dynamat case study

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About Dynamat


Dynamat is a thin, flexible, easy-to-cut-and-mold sheet that actually stops noise-causing resonance and vibration. This is achieved by using VECTOR Chemistry, which promotes vibro-acoustic energy conversion. In short, that means noise becomes silent energy.

The Dynamat brand is recognized by consumers around the world as quality products for solutions to unwanted noise and vibration. The Dynamat brand maintains the dominant market share in Car Audio and Automotive Restoration acoustic solutions. Dynamat, Inc. also provides a broad range of unique product solutions for home acoustics, computers, appliances, and Original Equipment Manufacturers.

Need

Dynamat’s website was outdated and sorely in need of a refresh to reflect the cutting edge nature of their brand and products. They had a strong relationship with die-hard customers who love their products, but that wasn’t translating yet to a new generation of customers looking to connect digitally.

Dynamat came to Sound Press for assistance in enhancing their online presence to better connect with future generations of customers, building on their existing brand equity. In the world of car audio, “Dynamatting” is a verb indicative of THE industry standard for car audio noise-dampening, used much like “Googling” is for web search. Sound Press was called upon to build a cutting-edge site to match their cutting-edge products and allow better interactions with their customers while driving traffic toward their partner distributors to increase product sales.

Dynamat’s new website is fully responsive (mobile-friendly), engaging, and much more dynamic than what they had before. It’s built upon a solid foundation of best practices for Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It will serve alongside Dynamat’s social media efforts to drive more traffic to learn about their products and ultimately purchase products directly from Dynamat or through a Dynamat distributor.

One of our primary initiatives for 2021 was to revamp our digital presence.  The foundation of this started with our website.  When we were looking for the right partner to assist us in this process, we concluded, rather quickly, that Sound Press had the right approach and experience.  They took the time to learn our business, understand our vision and work with us to deliver a website that showed the various breadth and capabilities of our company.  Throughout the entire process, they were very organized and communicative and challenged us, in the spirit of partnership.  We are quite pleased with the outcome of this engagement and would highly recommend SoundPress for your marketing needs. — Mike Good, President, Dynamat

The new website highlights all of Dynamat’s product lines, expanding beyond their original core of Car Audio to include Home & Architecture, Marine, and Industrial applications. Dynamic photos showcase their products in action, and provide clear distinctives that help Dynamat remain at the lead of the pack in the realm of sound and vibration canceling products.

Sound Press worked with Dynamat to create digital strategy that brings together social media, search and other digital advertising, PR and news, and industry events that better integrate with their new web presence. Sound Press also worked to promote strategic partnerships and programs making use of social media, web content, and formal press releases. This improved web presence serves as a connection and information hub for their customers.